Are we a Google-type search engine? Absolutely not. ![]() Seattle24x7: How would you respond to that most classic of business questions, which is ‘What business are you in? ‘īardon: Our mission is to be the best site for finding and managing contact information for people and for businesses, while respecting their privacy. Of course, we work with outside vendors and use a variety of sources for both hardware and software to manage the load. We’re hooked up to the backbone, although once you get behind our firewall everything is company-owned and managed network equipment. While our facilities are leased, we use our own servers which are managed in-house. How are you set up to handle it in terms of hardware and networking?īardon: Our site is hosted in the Northwest and we have significant redundancy built into our network. It will be awhile before the industry hits 50% or 60%, but it’s certainly possible down the road. They are pegging the growth rate between now and 2008 at 25% year-over-year. Seattle24x7: How have you been measuring the growth?īardon: The Kelsey Group, an analyst firm focusing on the telecom and electronic directory industry, has identified the online lookups as being 13% of total directory assistance. In the US, we’re currently ranked number 62 overall and 53 for ad focused sites in most unique users as measured by comScore Media Metrix. Seattle24x7: What is your total number of daily page views and where does that rank you?īardon: Right now we’re generating between eight and 10 million page views per day. In the past 36 months, we increased that to 182 million page views, and that doesn’t include our newest relationship with MSN which we began powering April 1st. That will add 10% to 15% growth for us. What kind of trends have you seen in the growth of your services?īardon: The first month I joined the company, we were generating 28 million page views per month. Seattle24x7: As a service powering the lookup of numbers, is generating some impressive numbers of its own. Bardon is a “triple threat” with degrees that include an MBA from the University of Chicago, and Bachelors in Management Information Systems and Accounting from the University of Cincinnati. As a co-founder of another Seattle domain-ator,, Max developed that company’s best selling product, the SuperCertificate™. To get the 411 on WhitePages, Seattle24x7 looked up president and CEO, Max Bardon, who took over the top spot in 2002. The company’s business solutions service, W3 Data, also offers a variety of products including Prospect411, BatchAppend411, API411 and EnterpriseDA. ![]() In April, the company announced it will power MSN’s White Pages channel which positions as the largest online residential directory assistance service. 8-10 million page views per day, 1.3 billion advertising impressions per month, and over 1,300 partner Websites across the network - all run by a crackerjack staff of 70. The numbers generated by Network including 411.com – (which was acquired in July 2004)– are the calculus for advertising and marketing success. Last year, consumers saved $1 billion by turning to instead of dialing directory assistance. And with traditional 411 directory assistance calls costing between $1.00 and $3.49 per look-up, also offers consumers a noble way to save money. Unlike the printed white pages, updates its directory assistance information every 30 days, providing consumers with the most up-to-date contact information. By letting your fingers do the clicking at, you can quickly perform people, business, reverse phone, reverse address, area code and ZIP code searches online – and all for free.
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