![]() Consequently, there is no single definition of a good user experience. Similarly, UX designers don’t just focus on creating usable products they concentrate on other aspects of the user experience, such as pleasure, efficiency and fun. Products that provide a great user experience (e.g., the iPhone) are thus designed with the product’s consumption or use in mind and the entire process of acquiring, owning and even troubleshooting it. Don Norman, inventor of the term “User Experience.” Think through all of the stages of a product or service – from initial intentions through final reflections, from the first usage to help, service, and maintenance. It is a cohesive, integrated set of experiences. ![]() It’s a story that begins before the device is even in the user’s hands. “User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability.” However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it.Ī UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function. What UX Designers Do Goes Beyond UI Design After all, no one will use a product that serves no purpose. Most importantly, UX design is concerned with delivering solutions that address pain points and needs. Designing an experience includes not only making the software easy to use but also designing the other experiences related to the product, for example, the marketing campaign, the packaging and after-sales support.
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